Behind the scenes of a beauty shoot

Last week I worked on a very inspiring beauty shoot with a fun and creative team.
I had worked out a concept and an idea and wanted to focus on timeless, effortless, beauty images.
The story will pick up some of the most prominent beauty trends for Spring and focus on women aged 30+.

Most of the work is actually done prior the shoot. It´s usually a long process of research, conceptualizing, casting and all other pre-production fix.
I enjoy the whole process, but when shooting day arrives, most of my job is done. Then it’s just for me to execute and create.

For a makeup artist, a well organized kit is essential.
It varies how I set up my products. For a beauty shoot, I usually like to set up on a big table so I can have an overview of all products. Sometimes I pair products in colour families, or organize via texture or perhaps products sorted after image and trend.
The colour bufffet has to be easy to read for me when I work. The products become tools, of which I paint, create and invent looks.

I feel so grateful every day, being able to work with some of the industry’s most interesting talent and brands. It really makes a difference.

Could this sign in the studio perhaps act as a reminder to silent our inner critics at times?
I will keep that image handy in my phone.

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xx
Marina