3D artist Alpha says to Paper Magazine :
“For The New Order campaign, I imagined a photo booth from a near future in which technological progress has enabled people to wear 3D make-up in real life,”
” In this photo booth, people are able to choose between different products, which each have a 3D design inspired by their ingredients, benefits, packaging, colours, etc. In this new world, make-up, skincare and perfume can be worn as a virtual augmented accessory, in 3D dimensions, which is both fantastic and alive.”
Impressive! Maybe the future is already here?
Tip: Follow Ines Alpha on instagram to unlock 3D filters on your phone.
Image from Ines Alpha and Video from Selfridges London