Spanish highstreet brand ZARA released their self branded beauty line last week, Zara Beauty. I have not yet tried the products. It is the images of the launch that really caught my eye. Incredibly inspiring! Makeupartistry and creative collaborative work at its best!
Zara Beauty let British makeupartist Diane Kendal take on the product development and Fabien Baron the sleek packaging design. All packaging seems to be refillable, and interchangeable from what I can read.
“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use. Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all,” says Kendal in a pressrelease “I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails.”
To showcase the products and creative possibilities of Zara Beauty, Kendal created a series of different looks that were captured by nine different talents in their own personal vision and way. Among them are Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti, and Fabien Baron.
Photo: Craig McDean
Photo : Steven Meisel
Photo: Marilyn Minter
Photo: Oliver Hadlee Pearch
All images courtesy of ZARA